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Public outreach and education regarding water conservation are – and will continue to be – key in expanding the water recycling and reuse market. Many individuals and groups, especially in less water stressed regions, do not realize the intensity of the world’s water issues; however, as those around the world increase their public outreach campaigns and as water issues intensify, it is likely the public will receive a fast-track education on water conservation.
Organizations focused on water conservation and specifically water recycling, reuse or rainwater harvesting around the world are doing their part to reach as many individuals as possible.
The Metropolitan Water District of Southern California has taken an innovative approach to its public outreach program and has created a short web-based video. The two-minute long presentation provides consumers with the top ten water saving tips for both inside and outside the home.
Water Awareness and Responsibility Program is a public program designed to increase water conservation awareness in Castle Pines North (CPN) Metropolitan District in Denver Colorado. The local outreach program has a focus on children and has reached over 3,000 young individuals in the CPN area through school assemblies, classroom presentations, email blasts and school websites.
The Capital Development Authority (CDA) in Islamabad, Pakistan, worked to educate the public through a 60-day campaign at the end of 2009. Under the drive, efforts to create awareness were made through the use of posters, banners, electronic media, workshops, seminars, door to door awareness campaigns by students, and a series of lectures and competitions in various schools, colleges and universities.
In New Delhi, India citizens have grouped together to ask the government to set up Development Knowledge Centres countrywide to help increase awareness of the need for water conservation and rainwater harvesting technologies and to provide a location where local people could come and share information on water conservation. Those that proposed the project felt that there needed to be a credible agency that would act as a link between the government and the local communities.