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Catching Elephant is a theme by Andy Taylor
The key to effective Smart Grid data management? Worry about business process, not hardware.
This November, I asked Scott Smith, Vice President of Global Technical Architecture for meter data management company eMeter Corporation how utilities would handle the influx of data coming their way after smart meter installations.
According to Smith, finding the data storage and communications hardware to provide the necessary functions is not the biggest obstacle facing utilities in a smart meter project. The telecommunications industry has already covered the difficulties with high speed data transmission and large data storage requirements far exceeding what is needed.
The challenge, says Smith, is that utilities have to move away from the “historical model” of thinking about Smart Grid implementations from a hardware perspective. Instead, utilities need to be thinking about Smart Grid projects from a marketing (i.e. consumer relations) standpoint and from a business process perspective.
For comparison, let’s look at the smart meter rollouts of Toronto Hydro in Ontario, Canada and Pacific Gas & Electric Co. (PG&E) in California.
Toronto Hydro focused on developing its business plan around customer communication, implementing a time-of-use pricing model and effective use of the Smart Grid data. The strategy won the company three awards, including the Outstanding Achievement in Marketing and Communications Award from the Association for Energy Service Professionals in May 2010 for its smart meter project.
On the other hand, PG&E simply dealt with its smart meter project from the beginning as an infrastructure change. As a result, the lack of customer outreach has caused a customer relations nightmare for the utility. This has resulted in thousands of complaints and even a lawsuit in Bakersfield that claimed the new smart meters were not reliably reporting actual electricity use.
According to Smith, the difference is not that Toronto Hydro implemented a better system technologically, (although to be fair eMeter is the MDM for the Toronto Hydro Smart Grid project). The difference is that Toronto Hydro took pains to ensure that the business process and customer relations were in place to properly handle the transition to implementing its Smart Grid technologies before the first smart meter was even attached to a house.
-By Norman Dechampes, analyst for SBI Energy and author of ‘The Smart Grid Utiltiy Data Market’
- # emeter
- # smart grid
- # electric meter
- # electricity
- # Utilities
- # electric
- # electric grid
- # transmission
- # distribution
- # security software
- # business process
- # emerging market
- # market data
- # market size
- # business intelligence
- # business insights
- # cleantech
- # Clean Energy
- # hardware
- # data management
- # data application
- # customer service
- # consumers
- # end user
- # energy efficiency
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Global Smart Grid-Enabling Products Market : new research from SBI Energy
Countries upgrading their electricity Smart Grids face many challenges during the first few years. Besides securing capital investment and funding, other hurdles can inhibit the progress of Smart Grid development. Many Smart Grid efforts are challenged by lack of resources, including trained personnel, advanced technology, industry research, and support from the public and private sectors.
Suppliers of products that enable Smart Grid development and improvement are embarking on substantia
l marketing campaigns in regions committed to Smart Grids. They can expect an abundance of marketing opportunities through 2015. Now that governments have laid plans for grid improvements and utilities are securing funding to actualize those enhancements, the suppliers of the tools and technologies required for Smart Grid deployment will become more of a near-term necessity.
This report from SBI Energy analyzes the burgeoning market of Smart Grid-enabling products - an industry that through 2015 will likely reach $186 billion in market value worldwide.
http://www.sbireports.com/docs/SBI_SmartGridWhitePape_October2009.pdf
Smart Grid Technologies, Markets, Components and Trends Worldwide. It is estimated only about 15 percent of U.S. power needs can be supplied by renewable energy sources unless the electricity produced from these sources can be stored for later use. It has also been estimated that more than $340 billion will need to be invested in power…
